Creating a Happy, Colorful, Handmade Home & life on the shores of lake superior

March 31, 2012

Dans le Townhouse Now Accepting Advertisements

I have politely turned down advertisers for months, including an invitation from the BlogHer advertising network, so I want my lovely readers to know why I am accepting ads now and how this will only improve Dans le Townhouse.

I decided to accept ads so that I can continue to provide the DIY projects you love (like my easy Ikea Expedit Hack and Simple DIY Art) and the fun, informative posts you've asked for (like tips for choosing picture frames or making your own frames for paintings).

Blogging is a lot of work.  Creating a post, when I factor in taking and editing photos, writing content, researching products, and wrestling with the technical end can take anywhere from 1 to 6 hours.  That's not including the DIY project, room makeover or small tweak (which I would have done anyway, so it seems unfair to count that)!  I also continually work to make the blog look prettier, load faster and be easier to navigate.  I love doing this work, though, and I pride myself on creating a blog you love, return to and comment on.

Accepting ads not only means I can continue to deliver an increasingly better blog by being able to spend more time on it (instead of something else that pays the bills and keeps the lights on), but it will also help me to finance projects so the time between DIY goodness will be shortened and maybe I can even experiment with ideas that have been placed on the back burner, at risk of never being completed.  Right now, Hubby & I budget pretty strictly but paint and glitter adds up!  Sponsors will help alleviate the budget burden a tiny bit, so get ready for more DIY madness!

All in all, ads on Dans le Townhouse mean a better blog experience for you.  Plus, because I promise to be super picky and only accept sponsorship from companies I would have blogged about before drafting an advertisement policy (shhhh, don't tell them), you'll find out about cool new things as usual without worrying some sketchy company has me in their back pocket.  And I'll be hooking you up with more giveaway, too.

Because I value your readership and the relationships we've formed through comments and emails, I promise to be up front and honest about what posts/projects/products are sponsored and what impact that has had on editorial content.  And I will also respect your feedback, so if a particular product, company or shop is off-putting or you've had a bad experience, let me know!  I would feel a little disheartened about a blog that had sponsorship from The Brick, you know why, so I want Dans le Townhouse to remain a place you feel excited about visiting.  I love that you stop by the townhouse, and I look forward to your visits.

Do you, or someone you know, have a blog, Etsy shop or company that you would like to advertise?  Dans le Townhouse readers & their friends and family  receive 10% off the first 3 months of ads.  Just to say "thanks" to my fantastic readers.

Check out the details and options on the new Advertise Page.


  1. Good for you! I don't know why people can sometimes get in such a huffy over ads/sponsorship! It's what keeps the blog world a rolling! Blogging is fun, but you're right, it is a HUGE time and money eater. If you don't have any incentive to blog frequently, then your blogging dwindles and your readers miss out, so getting some sort of compensation is the perfect solution! All the best with your ads, and maybe one day I will be in the position to advertise with you! :)

  2. Good for you. I've been considering putting the Google Sense ads on my blog, as whatever I so has to be little or no work as I don't need anything extra to do.

  3. I'm not a blogger, but I follow a bunch and appreciate the opportunity to see ads from companies my favorite bloggers have, essentially, approved. If you can put us in contact with good sources of inspiration/merchandise, so much the better, Tanya. It sounds like win-win to me!

  4. You go girl. It seems we are both embarking on this new journey together and I am excited to see your blog continue to grow and flourish.

  5. This is a great post Tanya. I recently started advertising and, like you, have been really picky about who I partner with. I've had a great response from my readers as a result. Best of luck to you and I can't wait to see more of your DIY projects!


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